Peter
Wennström is a brand consultant with 15 years experience from a large number
of successful added value projects within the areas of food, functional foods
and OTC-medicine, in Scandinavia as well as in Europe.
Peter
has devoted a special interest to the changing conditions for health communication
and the role of the brand as a management tool in the “transparent marketplace”.
This has resulted in articles and presentations about “Science push vs Consumer
pull in food&health marketing” and models for strategy and brand development
like the “FourFactors”
for success in functional foods.
Peter
has a background as Copy Director and Planning Director in Swedish and International
advertising agencies where he worked with clients like Pharmacia & UpJohn
(Nicorette, Microlax, Regaine), Skane Dairy (ProViva, Maval/Olibra) Ericsson
mobile phones and Compaq computers. This
gave an in-depth experience of the special challenges in communicating hi-tech
products (from functional foods to mobile phones) to consumers.
Wennström
Integrated is a network based brand consultancy dedicated to the identification,
development and communication of commercial added values for research and
technology driven companies in the consumer market through brand strategies
and international concept development. The company is based in Sweden.
Contact:
peter@wennstrom-integrated.com
+46
46 72 85 50
website:
